Sunday, August 23, 2009

David's the redheaded step-child of the bridal industry.

Me trying on the gown I'm going to purchase.


I've been wanting to write a post about David's Bridal and it's bad reputation. I am actually David's neutral, neither a champion or a nemesis of the company. I'm just going to describe how the company works.
A lot of people compare DB to big box stores like Wal-Mart, Target, and K-mart. So, why don't we do the same?
Let's pick one.
Let's take Wal-Mart.
Here are some ways these two stores are similar:

  • The floor sales people at David's have commission based pay, where at Wal-Mart the employees are paid a set amount of money and don't really have to interact with customers. I have actually had staff at Wal-Mart walk away from me as I was talking to them.


  • The pay scale at David's goes like this: you will either be paid $7.25 to $7.75 an hour depending on the persons retail sales experience OR if you sell to your goal you will be 3% of your total sales for the month.


  • Add to this really poor pay scale all of the Bridezilla's, Princess's, and Lookyloos and what happens is that the good people will quit and the people who don't care will hang around. But just like Wal-Mart the majority of the stores across the country are understaffed and not supported by it's management system. And this leads to the long waits.


  • Employees at both stores have to deal with adults and children who like to scream.


  • Both are retailers that offer items that people who are on the lower end of the income bracket can afford to purchase.


  • Both have customers that may or may not smell like cheese. Although only one of them sells soap.

Okay so that last one was a bit catty. But I have measured people who smelled just like cheese, it's not pleasant. The best thing you need to have when shopping at either of these stores is patience. If relax and let the staff help you find what you are looking for or their closest thing to it you will be rewarded. My point about all of this that even though David's Bridal may not be Kleinfeld's, we still need to respect the people who work there and realize that you are shopping there too.

Adios y'all.






















No comments: